Targeting
OpenAmplify understands the meaning of content. Whether it's a web page or a social media post, OpenAmplify understands exactly what's being said: the topics being discussed, the sentiment towards those topics, the actions, intentions and emotions being expressed. This unique data, supplied as XML, can be used for both dynamic contextual targeting and audience marketing. OpenAmplify removes the guesswork - going way beyond any form of unintelligent keyword targeting to allow you to precisely pinpoint those brand attributes that interest you most.
Targeting: Professional Content
OpenAmplify analyses professional, published content in milliseconds to 1) classify the page as per a flexible taxonomy you can choose, 2) understand and rank every topic being discussed in the article together with their sentiment, and 3) determine the author's role as potential influencer on each topic:
Targeting: Social Media Content
OpenAmplify's unique analysis Signals allows it to get under the skin of social media conversations. Where keyword targeting is easily fooled, OpenAmplify understands what's really being said: it understands where the focus of the conversation lies, and how the author is emotionally engaged with each of the topics:
OpenAmplify can be easily integrated into the publisher and ad serving workflow via the open API, and there are specific output formats to support ad servers like DoubleClick, 24/7 Real Media etc.
