OpenAmplify is delighted to be a founding partner in the new Radian6 Insights platform. We have deep, multi-patented NLP technology and the pleasure of working with some of the very best brands on the web - so we are delighted to partner with the Number One media monitoring company on the planet to deliver this game-changing evolution in social listening.

The Whole Point

OpenAmplify is all about meaning: our mission is to surface every shred of meaning from the content that we analyze. We do this using a patented text analysis process that identifies each and every word used in the text, their parts of speech, and roles in context where they are found. OpenAmplify tries to replicate an understanding of text in exactly the same way as a human. Sounds simple - but it’s really hard to do fast, and at scale. That’s why we have invested over 300 man-years of development time and millions of dollars to get it right.

How it works

OpenAmplify's analysis is fully automatic. Once you activate OpenAmplify as a provider in your Insights platform, we will dynamically analyze all the content flowing into your selected topic profile(s).  You then simply select ‘OpenAmplify’ from the ‘Insights by Provider’ menu, and the various Insights options will become visible.

The Insights Explained

We have launched with 11 separate Insights available to the user, as detailed in the table below. These range from Topic and Category analysis, to Advanced Sentiment Analysis, Advocate and Detractor identification, and even Intenders. Each Insight is created automatically on the fly by combining a range of data points from the OpenAmplify API:

Detailed Analysis

The flexibility of the Radian6's UI means that OpenAmplify's data can be brought to life in an awesome range of charts and graphs. Simply click into the different Insights themselves, explore the underlying comments... and even combine OpenAmplify data with other data providers to generate an almost endless stream of interest points.

The 'CRM Segments' Insight

The CRM Segments analysis is unique and itself comprised of 5 types: Comment, Engage, Support, Contain and Inquiry. By analyzing each of the comments in your River of News, OpenAmplify is able to classify each one in CRM workflow terms. We can tell the difference between the comments that are happy and asking for help... SUPPORT... and those comments that annoyed and tell everyone about it... CONTAIN. These classifications can be a super-useful way to vector into your River of News to gain insight. Here are examples of each type of data:

How to get started

To experience OpenAmplify, simply tell your Radian6 Account Representative that you’d like to Activate OpenAmplify in your Insights platform and they will make it happen. They can give you price information and also help with case studies and use cases for your particular business area.

If you have specific questions for us, feel free to email radian6@openamplify.com - and check out our Info Pack PDF below.