Reactions 2.0
Reactions 2.0 is an application designed to analyze user engagement across all the main social media platforms. Reactions works by tracking how people are linking to, and commenting on stories and digital assets found online - and then analyzing the joined-up conversation to generate brand insight.
Whether you are seeding videos, launching digital campaign assets, or just needing to understand your brand engagement in social media, Reactions brings to life the most engaged centre of your brand's social world:
- Track any asset found online: seeded video, content, campaign microsite, stories...
- Understand precisely how people are engaging: how far, how deep
- Semantically understand the 'conversation': what people are saying, how they are feeling
- Understand your audience by sentiment, topic, contribution and platform
- TAKE ACTION: Indentify fans, detractor, influencers and intenders
What Are People Talking About? How Do They Feel?
Reactions can tell you both quantitatively and qualitatively where users are engaging deepest with your brand. Which video, which story, which website. Using the OpenAmplify semantic platform, Reactions analyzes and understands every single comment it collects. Every comment is analyzed for meaning, and the topics and sentiment of the engaged conversation around your brand is clearly displayed in powerful reporting modules:
The Reactions application can process tens of thousands of user comments connecting to any one 'seed', and we can connect Reactions to Dataviewer for the deeper semantic processing of large datasets. It is available as a web service for single Campaign/Project use or on subscription.
