News
OPENAMPLIFY'S NEW VERSION 3.0 BOOSTS SENTIMENT ANALYSIS WITH A SIGNAL THAT ANSWERS "WHY"
Latest release gives OpenAmplify users access to new social-grade signals that for more meaningful conversation analysis, insights
March 12, 2013 -- OpenAmplify, a leader in big data Text Analysis and Natural Language Processing (NLP) solutions, announced today the release of its Version 3.0 API.
ADWEEK: SALESFORCE GROWS ITS ANALYTICS ECOSYSTEM, ADDS PARTNERS TO SIFT SOCIAL INFLUENCE, INTELLIGENCE, INTENT
October 19, 2012 –- Building the insights tool into the new Marketing Cloud platform makes it "super actionable," said Rob Begg, Salesforce Marketing Cloud VP of Marketing.
OpenAmplify is a key insights partner integrated in the Marketing Cloud to provide intelligence, influence and intent.
SALESFORCE.COM'S MARKETING CLOUD ADDS 20 SOCIAL ANALYTICS VENDORS
October 19, 2012 -- OpenAmplify announced as a key Insights Partner at Cloudforce New York.
Salesforce.com is expanding its new Marketing Cloud ecosystem already with the hopes of offering customers more social data that could enable better business decisions quicker.
TIBCO SPOTFIRE, A LEADER IN BUSINESS INTELLIGENCE SOLUTIONS, SHOWCASES SOCIALVIEW
August 31, 2012 –- TIBCO Spotfire-based SocialView from Visual Intelligence Provides a Powerful Visual Analytics Solution for Social Media ROI Metrics
Built on the Spotfire platform, SocialView uses an open API to send client data files containing comments and URLs to OpenAmplify’s advanced natural language processing (NLP) engine where the data is given meaning and then brought back into SocialView. Spotfire’s technology enables the user to categorize the data for viewing and analysis in the SocialView dashboard. The categorization is essential because users need to be able to filter the results in a number of ways to drill down and draw insight into their campaigns.
OPENAMPLIFY JOINS NEW SALESFORCE RADIAN6 ECOSYSTEM
July 17, 2012 –- OpenAmplify OpenAmplify today announced the availability of its OpenAmplify Customer Service package as part of the new Salesforce Radian6 Insights ecosystem. OpenAmplify Customer Service will bring automatic identification and understanding of customer service requests to Salesforce Radian6 Insights , helping social enterprises uncover actionable business intelligence about social conversations, all within one unified platform.
SALESFORCE INTROS RADIAN6 INSIGHTS FOR SOCIAL BIG DATA
July 17, 2012 -- Summary: Salesforce Radian6 Insights tackles sentiments, intents, demographics and more key metrics found within the most commonly used social media channels.
SALESFORCE RADIAN6 DELIVERS NEW INSIGHTS TECHNOLOGIES AND ECOSYSTEM
July 17, 2012 –- New Insights technologies enable social enterprises to understand sentiment, intent and demographics across multiple languages for billions of social conversations
World’s first Insights ecosystem delivers breakthrough social analytics from industry leaders Clarabridge, Klout, Lymbix, OpenAmplify, OpenCalais, PeekAnalytics and Solariat
TECHCRUNCH.COM: SIGNS OF THE SEMANTIC WEB SURFACES IN SALESFORCE.COM RADIAN6
July 17, 2012 –- The Semantic Web’s promise is about developing common frameworks that allows data to be shared and reused across applications and platforms.
PRNEWSWIRE: SALESFORCE.COM UNVEILS NEW RADIAN6 SOCIAL MARKETING CLOUD
November 30, 2011 –- Now, social enterprises can revolutionize their social marketing by leveraging new functionality across social monitoring, insights, engagement, workflow, and websites
AD AGE DIGITAL: SALESFORCE.COM RAMPS UP ITS PLAY INTO SOCIAL MEDIA MONITORING
November 29, 2011 –- Social media allows brands to have direct conversations with customers, but that can mean millions of potential conversations--which is a problem enterprise computing giant Salesforce.com is hoping to solve.
OPENAMPLIFY ASKS SEMTECH VISITORS “READY? LET’S GO.”
June 7, 2011 –- OpenAmplify, The Meaning Platform, has launched its “Ready? Let’s Go.” campaign, calling on the digital media industry to move beyond talking about the potential for semantic technology and start harnessing it.
Kantar Video Partners with OpenAmplify to Make VideolyticsTM 
May 4, 2011 –- First to Track and Analyze Social Video Reactions Wherever a Video Is Posted. OpenAmplify will power advanced social analytics and semantic insight for the VideolyticsTM Platform giving marketers a greater understanding of Social Video ROI and viewer intent.
Radian6 Partners with OpenAmplify to Bring New Insights to Social Media
April 11, 2011 – OpenAmplify, The Meaning Platform, today announced details of its pioneering partnership with Radian6 that is set to reshape the social media monitoring landscape through the launch of the Radian6 Insights Platform.
Radian6 Enriches Platform, Launches New Apps at Social 2011
April 7, 2011 -- Radian6, the leading social media monitoring and engagement platform provider, today announced the availability of major new functionality on its platform: Radian6 Insights, the Summary Dashboard and Radian6 Mobile.
What I Look For In A Social Analysis Tool
March 16, 2011 -- There's growing demand to analyze Facebook, Twitter and other social media, but most tools fall short. Here are six capabilities to look for in next-generation products.
Computerworld: Sentiment analysis comes of age
February 22, 2011 -- Sentiment analysis is not a new concept. Business, marketing and investment strategists have long been scanning newspapers, industry publications and the like to scope out how the public, consumers and influential pundits view a particular company, brand or product.
SemanticWeb: Happy New Year: What’s Ahead for the Semantic Web (Part 1)
December 28, 2010 -- Semantic Web Blog asked some industry names to share their perspectives – and concerns about some of the direction, as well.
SemanticWeb: Holiday Gifts On Semantic Web Experts’ Lists
December 23, 2010 -- What makes it to the top of some semantic web and data experts holiday gift lists for their friends, family, colleagues – the world? Mike Petit, OpenAmplify CIO offers, “Here’s a real gift, social media user: less irrelevant junk to read.”
MediaWeek: Web leaders debate the use of paywalls, Twitter and internet TV in 2011
December 16, 2010 -- Mark Redgrave, chief executive of semantic web service, OpenAmplify, believes the smart money is on the open API platform in 2011. He said: "Those publishers who embrace technology to more effectively target and place ads alongside relevant content will be able to generate more revenue from ads and remain free to view."
SemanticWeb: Global Market Research Agency Deploys OpenAmplify Semantic Platform For Better Insight Into Verbatim Survey Answers
December 13, 2010 -- "Market research companies are getting hip to the opportunity of using semantic technology to deliver meaningful results to clients from the surveys they conduct for them."
Media Post: Behavioral Targeting Classifications Read Between The Lines
November 24, 2010 -- "OpenAmplify recently launched Ampliverse, which allows companies to create taxonomies that classify Web content based on their requirements."
New Media Knowledge: Targeted ads not targeted enough, research claims
November 24, 2010 -- "Mark Redgrave, CEO of OpenAmplify, a natural language processing technology firm, said that one reason was that systems currently used by publishers and ad networks are based on traditional keyword targeting, which is far too simplistic. "
NetImperative: OpenAmplify lets advertisers classify content for publishers
November 19, 2010 -- "OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network."
Another way to monetize social? OpenAmplify offers new semantic tool
November 19, 2010 -- Ellie Behling from eMedia talks about how OpenAmplify's new Ampliverse product gives publishers a better way to target ads in hard-to-monetize areas like user-generated content.
eMedia Vitals: Semantic technology brings new relevance to ads
October 27, 2010 -- Ellie Behling from eMedia discussed how "semantic technology has the power to dive deeper into context to understand its meaning for advertisers."
Gauradian: Elevator Pitch: OpenAmplify makes sense of online buzz
October 27, 2010 -- OpenAmplify founder and CEO, Mark Redgrave talks to Guardian reporter Jemima and "describes the service as a 'meaning platform', using computational linguistics to convert public conversations in text across the web into a measurement tool for brands and advertisers."
Financial Times: Theft of intellectual property ‘should be a crime’
September 24, 2010 -- Hugo Greenhalgh talks about patents and intelectual property theft. "Mark Redgrave, chief executive of OpenAmplify, an online text analysis service, notes that his business has secured 14 patents over the past eight years."
SemanticWeb: Who's On First And What's His Take?
September 22, 2010 -- Jennifer Zaino from SemanticWeb discussed how OpenAmplify has "entered its V. 2.1 beta release, is aiming to start cracking the related entity nut with the addition of Co-reference to its core “meaning” platform."
Cynopsis: Digital Advertising
September 15, 2010 -- OpenAmplify says its "Co-reference" software can be layered on top of existing NLP technology and various targeting tools from agencies, ad networks and publishers to offer better insight into the sentiment, intentions and attitudes associated with persons and brands mentioned in content.
Targeting Semantically
September 15, 2010 -- OpenAmplify announced a new update to its semantic platform with a feature called Co-Reference. The company says the feature provides the ability to understand sentiment and intent data more accurately.
OpenAmplify Adds Former Microsoft Corporate Vice President to Executive Board
August 18, 2010 -- OpenAmplify today announced that Sanjay Parthasarathy has joined its executive board. Sanjay Parthasarathy Joins Amid Period of Fast Growth to Help Drive Social Media and Social Network Monetization Strategy.
Analyzing What You Have Typed
July 30, 2010 -- The Wall Street Journal published a study of surveillance technology deployed by companies on the Internet. "OpenAmplify’s software reads the content and determines what the writer was saying — what topics are being discussed, how the author feels about those topics, and what the person is going to do about them."
UK Facebook ads rocket 33% in a year
July 19, 2010 -- The number of ads on Facebook has rocketed by a third in the last year as marketers increasingly look to harness the world's largest social networking site. Mark Redgrave, CEO of OpenAmplify, thinks "advertising will increase by more than a third again in the next year."
Lotame And OpenAmplify Create Audience Clusters on Sentiment
Lotame will soon have the ability to scan content across the Web as people create it, and associate content creators with the emotions they express about brands, activities, and other topics. The company is deepening its relationship with OpenAmplify to make it possible to target ad messages based on that information.
OpenAmplify Bolsters Leadership Position in Semantic Web with Additional Patents
May 19, 2010 -- OpenAmplify has today been awarded its 13th and 14th patents in Natural Language Processing (NLP). The new patents strengthen its position as the leading provider of semantic technology for companies wanting to enhance online engagement.
Brand Republic: Celebrities endorse political parties ahead of Thursday's election
May 4, 2010 -- As the General Election campaign enters its final days, celebrities are starting to show their political colours in a last-minute attempt to help parties snare votes.
NetImperative: "UK election: Which party election broadcast created biggest social media buzz?"
April 30, 2010 -- The Liberal Democrats’ party election broadcast has had the most powerful online engagement in the run up to the General Election, followed by the Conservative’s “The Big Society”, according to new research.
Are Buzz Monitoring Companies Racing Towards a Cliff?
April 20, 2010 -- Mark Redgrave, CEO of OpenAmplify, writes about the current state of the media monitoring market.
Adotas: "Semantics Go Mainstream"
March 22, 2010 -- Mark Redgrave, CEO of OpenAmplify, discussed why many of the world’s leading online players are struggling with ad-funded business models.
NetImperative: "Audi trumps Google with ‘most engaging Super Bowl Ad’"
February 19, 2010 -- The Super Bowl ad for Audi had the most powerful online engagement the week after the game, followed by Google, according to new research.
AdExchanger: OpenAmplify CEO Redgrave Discusses Brand Engagement With Semantic Technology
February 18, 2010 -- Mark Redgrave, CEO of OpenAmplify, discussed with AdExchanger.com the findings of their recently announced engagement levels brand discovery research.
OpenAmplify Analysis Shows Automotive Ads Resonating Well Week After Super Bowl
February 17, 2010 -- OpenAmplify, the Semantic Web platform, today announced that the Super Bowl ad for Audi had the most powerful online engagement the week following the game, followed by Google.
OpenAmplify Injects Semantics Into Keyword Targeting Systems
January 11, 2010 -- OpenAmplify, the Semantic Web platform, today launched PinPoint™, a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time.
TechRepublic: "OpenAmplify Developer's Diary - Part 5: OpenAmplify's influence on non-technical decisions"
November 23, 2009 -- The last in Justin James chronicles of using OpenAmplify to create an application that can match documents that have content that is similar or identical to the source document.
TechRepublic: "OpenAmplify Developer's Diary - Part 4: Using OpenAmplify via SOAP."
November 5, 2009 -- The fourth in Justin James chronicles of using OpenAmplify to create an application that can match documents that have content that is similar or identical to the source document.
Adotas Industry Roundup
November 4, 2009 -- Gavin Dunaway of Adotas reviews the recent partnership announcement between OpenAmplify and Moxie Interactive.
Moxie Interactive Taps OpenAmplify for Next-Generation Social Engagement
November 4, 2009 -- OpenAmplify and Moxie Interactive today announced a partnership to help brand marketers benefit from the conversations occurring between consumers and brands across the Web every day.
TechRepublic: "OpenAmplify Developer's Diary - Part 3: Programming and Development."
October 21, 2009 -- The second in Justin James chronicles of using OpenAmplify to create an application that can match documents that have content that is similar or identical to the source document.
TechRepublic: "OpenAmplify Developer's Diary - Part 2: Author comparisons."
October 13, 2009 -- The second in Justin James chronicles of using OpenAmplify to create an application that can match documents that have content that is similar or identical to the source document.
TechRepublic: "OpenAmplify Developer's Diary - Part 1: Making the request."
October 8, 2009 -- Justin James chronicles his process of using OpenAmplify to create an application that can match documents that have content that is similar or identical to the source document.
The Sentimeter, Part 011
September 2, 2009 --The fourth and final in Mark Gibbs' Sentimeter series.
Amplify Anything: Sentiment Analysis for the Web
September 2, 2009 -- Natasha Lloyd experiments further with the OpenAmplify API building a new website sentiment analyzer application based on the Ubiquity Firefox Add-on.
The Sentimeter, Part Drei
August 21, 2009 --The third in Mark Gibbs' Sentimeter series.
The Sentimeter, Part Deux
August 13, 2009 --The second in Mark Gibbs' Sentimeter series.
Openamplify Releases 'Topicintentions' Feature to Predict Consumer Intent
August 11, 2009 -- OpenAmplify Semantic Web platform enhances online ad targeting by identifying user intentions based on text; hires New York VP of sales.
Tool Identifies Consumer Intent for Marketers
August 11, 2009 -- A tool from OpenAmplify may help by identifying consumer intent; the identification is based on linguistics and works by taking apart parts of conversations to determine what is meant.
New Ad Tool Can Read Your Mind and Predict the Future (Sort Of)
August 12, 2009 -- Gareth Jones of Revolution talks about how OpenAmplify is a new technology that allows online advertisers to 'read the minds' of social networkers to predict if they are in the mood to purchase products.
Deconstructing Words To Find Consumer Intent
August 11, 2009 -- What if you knew what potential and existing customers thought about your products and services?
Web Platform Predicts Purchasing Intent' on Social Media
August 11, 2009 -- OpenAmplify's TopicIntentions functionality means advertisers could then serve relevant ads at the most appropriate moments, to take advantage of these intentions.
New Linguistics tool separates wheat from chaff
August 12, 2009 -- Iain Thomson of V3 talks about how OpenAmplify could could be used to moderate forum comments automatically among other ideas.
Web platform 'predicts purchasing intent' on social media
August 11, 2009 -- Brand Republic covers OpenAmplify latest version release, stating that "its TopicIntentions functionality means advertisers could then serve relevant ads at the most appropriate moments, to take advantage of these intentions."
OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
August 11, 2009 -- Laurie Sullivan of MediaPost discusses the will release of OpenAmplify v 1.1 and its latest tool, TopicIntentions, that aims to help advertisers and ad networks identify consumer intent.
The Sentimeter, Part 1
August 7, 2009 -- Mark Gibbs of Network World writes a detailed analysis of OpenAmplify summarizing what the platform is all about and shows users examples of his searches.
Analyzing online content with OpenAmplify
June 30, 2009 -- Network World reviews the OpenAmplify API and discusses the challenges of the Semantic Web.
Twitter + OpenAmplify + Xcelsius = Awesome
July 28, 2009 -- Natasha Lloyd discusses her first attempt at building an application using the OpenAmplify API.
Web 3.0 Community Launches for Semantic Web Developers
June 19, 2009 -- ZDNet gives OpenAmplify a nod in this discussion of who's driving the development of the Semantic Web.
NetImperative: "OpenAmplify online community to promote semantic web"
June 19, 2009 -- NetImperative discusses and reviews the launch of OpenAmplify's new-and-improved community site!
OpenAmplify Launches Online Community to Drive Next-Generation Development of the Semantic Web
June 17, 2009 -- Collaboration Around the OpenAmplify Web Service Will Support the Creation of Real-World Applications, Academic research and Blue-Sky Innovation
OpenAmplify Secures 12th Patent in Natural Language Processing
May 06, 2009 -- OpenAmplify, The Meaning Platform Powered by Hapax, Strengthens Its Technology Leadership and Role at the Forefront of Web 3.0 Innovation.
Blog Talk Radio: Mark Redgrave Interviewed About Bringing Meaning to Social Content
May 06, 2009 -- Mark Redgrave is interviewed by Blog Talk radio about what OpenAmplify does for social media and advertising.
Media and Marketing: "Writing a New Page in the Online Book: The Real Opportunity in Social Media"
April 30, 2009 -- Mark Redgrave, CEO and co-founder of Hapax, on the growing influence of social networking sites and how to take advantage.
MediaPost: "Marketers Need To Understand Discussion Before Joining It"
April 9, 2009 -- Mark Redgrave, CEO and co-founder of Hapax, explains how to monetize social media and what pitfalls to watch for.
TechRepublic: "Amplify makes it easy to extract meaning from text."
April 1, 2009 -- Justin James reviews OpenAmplify's API for TechRepublic, saying it "makes it easy to extract meaning from text," and praising it as "easy to work with."
Monetizing Social Media
March 12, 2009 -- Hapax CEO, Mark Redgrave, guest comments on Netimperative about how companies must now engage with social media and what tools they need for success.
Understanding Meaning En Route to Monetization
February 19, 2009 -- In this SNL Financial article, Hapax CEO, Mark Redgrave, discusses how OpenAmplify can decipher the meaning behind the words and erase the conundrum of being associated with objectionable content.
An Unconference for Online Community
March 6, 2009 – OpenAmplify CIO Mike Petit is quoted on monetizing online content in this Huffington Post summary of the Online Community Unconference East.
Matthew Buckland Gets the Ball Rolling on Community Response to OpenAmplify
March 6, 2009 -- The developer community's reactions to the OpenAmplify API began rolling in yesterday with a thoughtful post by Matthew Buckland.
Mining The Web’s Meaning
February 26, 2009 -- Read Geek In Disguise, and discover Steve Clayton's take on the promise of new search technologies to mine the Web more deeply.
OpenAmplify Unveils Free API at AlwaysOn's OnMedia NYC
February 3, 2009 -- OpenAmplify CEO, Mark Redgrave, unveils the OpenAmplify service to advertising and media professionals at AlwaysOn's OnMedia NYC in Manhattan.
Lotame Partners with OpenAmplify
February 2, 2009 -- Digital advertising innovator, Lotame, partners with OpenAmplify to revolutionize the way brands engage with social media audiences.
Lotame's Three-Way BT Deal Measures Attitude, Buzz
February 2, 2009 -- Lotame Solutions has partnered with OpenAmplify and Vizu to measure the value of advertising on social media networks beyond the click.
Trio Link Up for Social Media Ad Measurement
February 2, 2009 -- Social media ad targeting firm Lotame has partnered with DIY online survey agency Vizu and natural language processing technology company OpenAmplify, to measure the value of advertising on social media.
OpenAmplify - Human Understanding to Content
November 18, 2008 -- OpenAmplify, the meaning platform, has launched a web service to bring a human understanding of content to online advertising.
Hapax Launches OpenAmplify
October 30, 2008 -- OpenAmplify, the meaning platform, has today launched a web service to bring a human understanding of content to online advertising.
