Increasingly, the Web has become a vehicle for extending our human interactions to larger, more diverse and more global communities. Each of us seeks to expand our circle, to include more people and more points of view, to learn more, impart more and share more.
The obstacle, however, is clear to anyone who has ever participated in a conference call: interactions lose their humanity as distance and scale increase. We tend to fall back onto the factual, and we lose the emotional; the pursuit of clarity trumps nuance and humor; intentions become unclear and misunderstood.
The sheer scale of the Web makes this a bigger challenge every day. More user-generated content, more noise and, indeed, more dishonesty show their face as we expand our circles. How can we make the web a better vehicle for sharing, building and making our lives better?
At OpenAmplify, we believe a big part of the answer lies in understanding what's out there. It's not good enough to pull keywords and tags out of the content; classifying it into topical categories is little better. We need a more comprehensive web: one that operates on emotions, intentions, attitudes; one that comprehends more of what makes us tick.
OpenAmplify's vision is to be the platform for this deeper understanding of content. We will work to surface every last shred of meaning from content, and to return it to you in a clear, useful and scalable format, so that you can expand your circle in a human way. We'll make it easy to use and openly accessible. We'll never stop making it faster and better.
This is a central element in our world view. I'd like to invite the community to discuss it here.