Mike Petit Previews Digiday Panel: Engagement and Monetization of Social Communities
Tue, Sep 20 2011 13:33 PM | 
MonikaJo Catch Michael Petit, Founder and CIO, OpenAmplify at the 2011 Digiday Social event, September 22 in New York.
Q: Mike, please give us a sneak preview of your panel session this Thursday…
A: We're excited to be at Digiday Social again this year. It will be great fun to see how much the conversation has evolved from one year to the next. I will be facilitating a discussion around "Engagement and Monetization of Social Communities." I'm happy to be joined by Maribel Sierra of Dell, Mike Dunn of Hearst Interactive and Bryan Jennewein of Radian6.
Q: Tell us what the Digiday Social attendees can look forward to--what will you be discussing during your session?
A: A major theme of discussion will be the role of social as a channel for the voice of the customer. End customers are generating a lot of content that gives businesses—large and small—a huge opportunity to connect with them in a relevant way.
Q: What do you think are some of the biggest challenges ahead?
A: I think it's a three-fold challenge: massive scale, a short shelf life for the content, and an expectation that each singular, individual voice will be heard. I will be asking our panelists to give their perspectives on this and how their organizations are meeting unique challenges for their respective brands or on behalf of clients.
Q: Will you give us your thoughts on what Digiday dubs as "The Social Operating System"?
A: We are seeing enterprises build out their social presence in a serious way. This requires a shift organizationally and culturally as the company as a whole takes a giant step towards being social. I have a feeling our panelists will have a lot to say about this.
Q: Sounds like the Digiday attendees are in for a treat! For those who want to see you in person at Digiday, whom should they contact? And for those who miss the event, can they have access to the full content of your discussion?
A: For brand or agency executives who are going to be in NYC or locally-based, please contact Monika Jo, OpenAmplify's Director of Marketing. She may still be able to get you into the event as our guest for this 3:45pm panel discussion. For those who can't be there in person, watch #openamplify and #digiday posts. And we will also be sharing more content, including videos, after the event.
