Clearly, for businesses gone social, the pressure is on to measure the efforts and investments around it. This will be a hot topic at next week’s conference Socialize West (Oct 20-21 in San Francisco), which OpenAmplify is sponsoring. The conference has a terrific line up of speakers around the four themes: gamify, mobilize, optimize and monetize.

I expect loads of discussions around very social behaviors like playing (gaming), being on the go (mobile), shopping (monetization). At OpenAmplify, we're particularly interested in what people are sharing when they play, move/travel, and buy on the social web. And how we can help social businesses by making sense of it.

Watch this space for some nuggets from the sessions “Social Media: Harvesting Intent for Better ROI” and “Measuring Social Media Success.” I think I’ll also sit in on “Your Tweets Hurt my Facebook when I am LinkedIn: How to Monetize Social Media for Business Results”—which wins the funniest title award.