OpenAmplify Recent Blog Posts
This week, we released OpenAmplify Version 3.0, which we like to call “NLP in HD” and here’s why…
Priority one for OpenAmplify has always been to bring out more meaning from text. We go deeper into the meaning of conversation by pulling out more dimension and color—sentiment, intent—and now, descriptors.
We’re pleased to announce the general availability of the newest release of our best-of-breed natural language processing (NLP) and text analysis (TA) platform, OpenAmplify Version 3.0.
Building on our strength in topic-level sentiment analysis, OpenAmplify Version 3.0 includes unique new capabilities for large scale, commercial applications. Major enhancements and improvements include:
OpenAmplify’s was invited to guest blog for Salesforce Marketing Cloud this week. Check out this post via the link below and join the conversation!
The OpenAmplify team just got back from a hectic week at Dreamforce 2012 and here are some reflections from Mark Redgrave, OpenAmplify CEO.
Dreamforce gets bigger and bigger every year. Now 90,000 attendees strong, it’s the largest tech conference on the planet. With so many great people and great companies under one roof for three days of mayhem, it really is an amazing experience.
OpenAmplify’s partner Visual Intelligence was recently featured by analytics giant TIBCO Spotfire for their mash-up of our advanced NLP and text analysis with the Spotfire platform for data visualization. The result of this mash-up is SocialView—a tool that speeds time to insight and makes self-exploration of conversation analysis possible like never before.
The way we talk is both beautiful and messy, because people are quite inventive communicators. New words are constantly emerging, just as old ones fall out of use. So there’s really no point in trying to list all the words in the entire English language. (But in case you were interested, the Global Language Monitor estimated, for January 1, 2012, that there are 1,013,913 words in the English language…and counting.) To find out how OpenAmplify keeps up with changes in the English language, I chatted with Alexandra Stålnacke, OpenAmplify’s Director of Linguistics.
Listen in and chime into the conversation this Thursday, Feb. 23. 2PM EST during a webinar hosted by our friends at Radian6, a Salesforce company. OpenAmplify's CEO, Mark Redgrave has been invited to join this panel to discuss what's next in the rapidly changing social listening space. Mark will be speaking more specifically about how OpenAmplify's NLP engine delivers unique insights on "intent" which what your social customers express about how they want to engage with your brands and products.
For more details and how to register, please see below.
We recently completed an analysis, in collaboration with Kantar Video, on social conversations around Super Bowl game-day commercials. For OpenAmplify’s contribution, we focused on one of the largest category of advertisers: automotive. As part of their annual study on what’s dubbed as “Big Game Advertising,” Kantar Video examined online video viewership and social activity to determine earned media value. Building on important viewership metrics, a closer look at what people are actually saying about the commercials seemed like the logical next step.