Company Profile

OpenAmplify is a web service developed by Hapax that brings human understanding to content. Using patented Natural Language Processing technology, OpenAmplify reads and understands every word used in text. It identifies the significant topics, brands, people, perspectives, emotions, actions and timescales and presents the findings in an actionable XML structure.

OpenAmplify is all about meaning. By understanding what text actually means – not just the individual words – OpenAmplify can better manage and monetize content. For advertisers, publishers, ad networks and solution providers, OpenAmplify takes the guesswork out of brand safety and targeting decisions.

At OpenAmplify’s heart lies over 20 years of academic research into applied computational linguistics and machine learning. Unlike most ‘deep’ Natural Language Processing technologies, our research has concentrated on commercial systems that meet the demands of large-scale business use. Our technology is continually evolving and is today protected by 10 granted and 6 pending patents in the USA, Sweden and EU regions.

We created OpenAmplify to give other systems developers simple, scalable access to the most powerful Natural Language Processing technology in an open web service platform. If you need to know ‘what it means’, you need to Amplify!