OpenAmplify Reactions is a powerful way to analyze the social engagement around your key brand assets that are published online. Reactions works by tracking how people are actually linking and commenting in the major social media platforms on a specific URL, and then analyzing the joined-up conversation to generate insights. The Insights generated are a new breed of ROI metrics that allow you to measure the real performance of your social assets. Metrics that Matter.
Whether you are managing a facebook page, seeding video content, launching a campaign microsite, or just needing to understand your brand's engagement in social media, Reactions brings to life the most engaged centre of your brand's social world:
- Track any URL or asset online: websites, seeded video, content, campaign microsite, stories...
- See precisely how people are engaging: how far, how deep
- Understand the 'conversation': what people are saying, how they are feeling
- Understand and segment your audience by sentiment, topic, contribution and platform
- TAKE ACTION: Indentify fans, critics, advocates, influencers and intenders
What Are People Talking About? How Do They Feel?
Reactions is unique in the way it reports both quantitative and qualitative data on how users are actually engaging with your brand. By tracking links and comments across YouTube, Facebook, Twitter and the major blogging platforms, Reactions finds, analyzes and understands every single comment it collects. Every comment is analyzed for meaning by the OpenAmplify NLP engine - with the topics, sentiment, actions and emotions of the engaged conversation around your brand being clearly displayed in powerful reporting modules:
Available as an API or With SocialView
Reactions can track thousands of 'seeds' with tens of thousands of user comments per seed. It is available either as a fully documented API solution for integration into your own analytics platform, or Reactions can alternatively be delivered in SocialView as a web service for use on a one-time campaign or subscription basis.