Metrics with Meaning
Social media is re-inventing marketing, and conversation is king. As brands invest millions of dollars to start conversations with their consumers, imagine if you could simply hand over all that social content to be read and understood in minutes - not weeks - so you have ROI metrics at your fingertips to determine instantly how your campaign performed and why your campaign was successful or not.
SocialView is a web service built by OpenAmplify’s partner, Visual Intelligence who are experts at data visualization and advanced analytics tools. It is powered by OpenAmplify’s multi-patented NLP technology used by some of the world’s top social listening, social CRM companies and advertising agencies. Together, we’ve come up with two easy ways for you get the social intelligence you can’t do without:
SocialMetrics gets you to the very heart of the conversation, giving you a clear picture of your brand’s health or your campaign’s performance. By exploring the actual conversation through drill-down analytics, you’ll understand what everyone is talking about: you’ll see what they are saying about your brand or products; how your creative message has been received; what people like or not like... and what they plan to do about it. SocialMetrics delivers the ROI metrics that matter.
Audience Reporting is a powerful way to automatically organize social conversations into actionable groups. Using OpenAmplify’s patented NLP technology to read and understand every single conversation, SocialView automatically classifies users into segments: your Fans, your Advocates, your Detractors, people considering a product, and people actually wanting to buy. Audience Reporting supports your 1-to-1 marketing efforts in real time, turning your brand’s social conversation into actionable insights that deliver immediate value.
It's Easy to Get Started
Contact us and we'll set up your SocialView account. You then simply upload your comments into an xls template and your comments are sent for analysis. A few minutes later your project will be available to explore online.
You can pay by the project (based on the ammount of data you want to analyze) or subscribe if you need to run data on a regular basis.