FaceBook announced yesterday the Open Graph Protocol which enables you to integrate your Web pages into the social graph. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the "Likes and Interests" section of the user's profile, and you will have the ability to publish updates to the user.

If you just read a lovely travelogue on the joys of Martinique, you might go ahead and book a vacation cruise.  If you just found a really luscious sounding recipe for Crème Brulee, you might go ahead and order a kitchen torch. As publishers, we intuitively understand how content leads to outcomes. But how can we work in the other direction?  Given an outcome, booking a vacation cruise or ordering a kitchen torch, how can we create or curate content which will produce that outcome?

Raymond Camden is a ColdFusion, Flex, AIR, mobile hacker working as an Evangelist for Adobe. He has a bit of a geek crush on OpenAmplify and has put together some nice blog entries on us so we thought we would return the favor. :-)

In this blog entry Raymond discusses how he makes use of ColdFusion to parse RSS feeds for keywords. Instead of simply reporting on matched keywords, he makes use of the OpenAmplify API to enhance those results by determining if the match was a positive or negative discussion.

I'm preparing to keynote the Semantic Web Media Summit in New York in September, http://bit.ly/nri4IR. Yesterday, I compared notes with another keynote speaker, to get into sync. I was gratified to find that we share many perceptions of the marketplace and the state of semantic technology. One thing in particular stands out: the time for action has come.

At Semtech recently, Bryan Jennewein of Radian6 commented that people who ask a question or make a comment are actually members of a community at that moment, although they don't necessarily know it.

Last week's Social2011 conference, flawlessly and lavishly hosted by Radian6, furnished a great venue for the announcement of Radian6's new Insights Platform. OpenAmplify is a top-tier partner in that platform, which promises to change the social media monitoring and CRM games in a fundamental way.

Homogeneity is pretty boring in most cases. Nobody likes a roomful of people all with the same opinion (at least I don't...)

In the Cloud, however, homogeneous architecture is a real advantage. This is because one of the key benefits of operating in the Cloud is the ability to rapidly scale, both out and in, so that no excess resources are deployed. That saves money, reduces risk, and enhances manageability. These are all good things, but to have them, you can't have an infrastructure that's too heterogeneous.

Adam, Emil and Kalle have flown in from Stockholm to join the US team this week. Topic of deliberations: enhancing operational control over the OpenAmplify infrastructure.

Welcome to 2011!  

We hope you have noticed our move out of OpenAmplify 1.X.  If not, that's ok, we are here to help you through this painless migration.

You can read up on the process in this great blog post by our Director of Development, Ram Sadasiv: "Migrating to OpenAmplify v2.x".

Please let us know if we can help you with anything else by posting in our support forum.

On December 31^st of this year, we will shut off Versions 1.0 and 1.1 of OpenAmplify. We mentioned this to you in an email several weeks ago, and will send out a reminder email again today.

 This means that only the current Version 2.1 and the soon-to-be-deprecated Version 2.0 will be supported as we head into 2011.

We feel awfully good about the progress we made in 2010. Highlights for the year included: